Dove Men+Care and “First Fatherhood Moments”
Dove Men+Care debuted their new commercial this morning, just in time for Father’s Day. This commercial focuses on “First Fatherhood Moments” and features videos of men, the very moment they found out they were going to be a father. As a dad myself, I love this commercial, because in the days of navigating the treacherous waters of a hormonal teenager, it reminds me of that initial “Oh shit!” moment that I experienced. The immediate joy and the immediate fear of failing in your new role.
More importantly, I love that this commercial shows the excitement and awe about these people embarking on a new chapter of their lives. It shows that fatherhood is an exciting thing, instead of the tired portrayal of fathers having a take-it-or-leave-it view of parenting.
What do you think of the new Dove Men+Care commercial?